Blueprint Builder will ask for search terms to use in finding online the information it needs to generate the personalized hook. It asks you this in a ‘Google-friendly’ way as it’s the easiest way to show how you’d manually search for relevant information.

Example: https://www.google.com/search?q={company_name}+sustainability+”net zero”

If you added a template earlier, Blueprint Builder will derive the hook search terms and ask you to confirm or amend them.