Creating Blueprints
Choose a Blueprint type, then turn an existing message or a fresh idea into an approved Blueprint ready for personalisation.
What is a Blueprint?
A Blueprint tells PitchKraft what you want to communicate and how to personalise the message for each recipient. Rather than filling a fixed template with a name or company, PitchKraft uses the Blueprint alongside research and contact information to produce an individual message.
Every Blueprint includes a main theme, a personalisation hook, research guidance and an example message that establishes the intended content and structure. You can add further elements when you want finer control.
Open Blueprints from the left sidebar and select + Create blueprint. You can also search, sort and filter existing Blueprints on this screen.
Step 1: Choose your Blueprint type
In the Create new campaign blueprint window, open the required Select base template dropdown and choose the type of message you want to create. This gives you a starting point suited to the channel and purpose of your message.
| Base template | When to choose it |
|---|---|
| Email - New outreach | For an initial email introducing your offer, starting a conversation or inviting someone to an event. |
| Email - Follow up | For a subsequent email after you have already contacted someone, such as a reminder or a further reason to respond. |
| Email - Reply | For responding to an email you have received, such as answering a question or continuing a conversation. |
| LinkedIn - All | For a Blueprint intended for LinkedIn messaging. |
Example: For a first invitation to your women-in-technology event, choose Email - New outreach. For a reminder after that invitation, choose Email - Follow up. If a recipient emails you asking about the programme, choose Email - Reply. For a message on LinkedIn, choose LinkedIn - All.
Choose the type that matches the message you intend to create, then continue with the Blueprint setup below.
Step 2: Choose how to start
PitchKraft gives you two creation methods. Select one and choose Continue.
Paste an email you have actually sent. Ideally it already contains some relevant personalisation. PitchKraft analyses the message to derive its theme, hook, writing style and research objective.
If you do not have a reference email, Blueprint Builder can help you develop one. You provide information about your organisation, what you promote and how the email should relate to each recipient.
You can switch methods before you approve the Blueprint. An existing email is a useful starting point, but it does not need to be perfect.
Step 3: Review the derived Blueprint
PitchKraft presents a structured draft for your approval. Check that the intended offer, audience and purpose have been interpreted correctly.
Derived Blueprint — illustrated field list
- Vendor company name (friendly)
- The name used to refer to your organisation in the message.
- Vendor company website URL
- Your organisation's website, which may help supply background context.
- Vendor company email main theme
- The overall purpose of the message and what the email is promoting.
- Hook
- How the message should connect your offer with something relevant to each prospect.
- Search objective
- What PitchKraft should look for when researching a prospect or organisation.
Visual recreation from the current Blueprint Builder. Text is illustrative and contains no customer data.
Use Approve if the draft captures your intentions. Choose Rewrite or enter free-text instructions if something needs changing.
Quick refinement controls can include:
Controls and wording reflect the current interface shown in the walkthrough. Available suggestions may vary with the Blueprint.
Step 4: Review the example output email
After approving the derived Blueprint, PitchKraft generates an Example Output. This is a draft reference email that demonstrates the likely message structure, tone, personalisation and call to action. It is not the final email for every recipient.
Read it as a real recipient would. Check whether the main claim, relevance, wording and length are appropriate. You can select Approve or Rewrite, or use the available refinements:
Hi Maya,
I noticed the mentoring workshops your quality engineering team has been running at Verity Labs. The Women in Technology Forum has a session on building inclusive engineering teams, with practical ideas that seem relevant to the work you lead. Would you like me to send you the session details?
Kind regards,
Brenda
Fictional example illustrating a fully written personalised email, not an actual prospect message.
Changes here help shape the writing reference used by the Blueprint. When the example looks right, approve it.
Step 5: Your Blueprint is ready
The Your blueprint is ready to use screen confirms that the theme, hook and example message are set. You can proceed immediately or add optional elements to keep messages on-brand.
Theme, hook and example message are set. Add optional refinements or proceed to Campaigns.
Fine-tune elements → Skip & go to Campaigns →
Open the editor to add or change your signature, banner and footer images, words to avoid, special instructions and other controls.
Proceed to connect the Blueprint with a contact list or segment. You can return to the Blueprint and refine its elements later.
Tip: Review the generated content before using it in a live outreach campaign. A strong Blueprint should communicate clearly and give PitchKraft a meaningful, verifiable basis for its personalised wording.
Worked example: building an event-invitation Blueprint
Consider a team promoting a women-in-technology event to professionals with different technical responsibilities. Their reference email describes the event, but the goal is to explain why particular sessions and experiences are relevant to each person.
- Main theme: Invite appropriate professionals to attend the event.
- Hook: Relate the invitation to each recipient's work and their employer's visible initiatives, where those details are supported.
- Personalisation search: Look for public evidence about the contact's role, their organisation and the relevant programme sessions.
- Example message: Establish a consistent, helpful writing style and the intended invitation and CTA.
- Optional instructions: Recommend only a session that is demonstrably relevant and link directly to its event listing.
PitchKraft can then use those instructions to develop a prospect-specific message instead of simply inserting a first name into the same generic invitation.
For much more detail, see the original guides, including their explanatory examples and mini case studies:
Continue learning
Once you have created a Blueprint, learn how to update individual elements, check an example message or generate an email using an actual contact.
