The personalization hook is the unique, personalized element that grabs the recipient’s attention and makes them feel the message was written specifically for them. This is how each email will be personalized for each of the prospects.
What aspect of the email will you personalize, based on information you can find online about that prospect and the prospect’s organization? That’s the personalization hook.
If you added a reference email earlier, the Blueprint Builder ‘Chat’ will derive the hook and ask you to confirm or amend it. It’s always best to use the ‘Chat’ process for the 6 fundamental elements.
Here are some examples of the personalization hooks for the real-world examples we use throughout our knowledge base. Also included are the themes so you can see how the personalization hooks evolve from them.
James Hammond is creating a personalized email campaign promoting the event ‘The Global Climate Innovation Forum‘.
Theme:
“An invitation to participate in and contribute to a major sustainability-focused business event, the Global Climate Innovation Forum 2025 in Berlin. The email promotes the event as a high-level platform for companies to attend sessions on sustainability and Net Zero, showcase their climate commitments, and collaborate with peers, investors, and innovators across industries.”
Personalization hook:
“Use information about how each prospect organization currently integrates sustainability in their organization and their Net Zero intiatives to link their efforts to our event”
Priya Desai, from TalentScale, is selling a recruitment platform.
Theme:
“A targeted outreach campaign promoting TalentScale’s AI-driven recruitment platform to companies experiencing high-volume hiring. The email focuses on how TalentScale can accelerate tech and product recruitment while improving candidate quality and reducing time-to-hire.”
Personalization hook:
‘Use information about actively each prospect is hiring for tech and product roles’
Miguel Alvarez of ScaleMate, needs a hyper-personalized email campaign to target fast-growing startups.
Theme:
“An introduction to ScaleMate’s growth infrastructure solutions tailored for startups that have recently raised capital. The email promotes services such as operational scaling, systems integration, and team enablement to help fast-growing companies move efficiently from Series A/B into their next growth phase.”
Personalization hook:
‘Use information about how recently each company secured funding or announced expansion plans’, based on online research.
Danielle Frost of GreenMetrics wants to promote their ESG reporting software with a personalized email campaign.
Theme:
“A product-focused email campaign offering GreenMetrics’ ESG reporting platform to sustainability or compliance leads. The email positions the tool as a way to simplify CSRD/TCFD compliance, improve transparency, and automate sustainability disclosures in line with regulatory expectations.”
Personalization hook:
‘Use information about how aligned each company is with frameworks like CSRD or TCFD’, based on online research.
Fiona Clarke wants a hyper-personalized email campaign for her company Awardly, which helps companies showcase achievements
Theme:
“An outreach campaign introducing Awardly’s end-to-end support for entering and winning industry awards. The email highlights how Awardly helps companies gain recognition by identifying relevant awards, crafting standout submissions, and amplifying wins through PR and marketing.”
Personalization hook:
‘Use information about how recently each company received industry recognition or awards’, based on online research.
Alex Hart of NovaPack, wants a hyper-personalized email campaign to sell their sustainable packaging solutions.
Theme:
“A promotional email introducing NovaPack’s sustainable packaging products to consumer goods companies. The message focuses on helping brands meet eco-conscious consumer demand and ESG goals through biodegradable, recyclable, or reusable packaging solutions that enhance both compliance and brand value.”
Personalization hook:
‘Use information about how each prospect’s product line aligns with sustainability goals or consumer demand for eco-friendly materials’, based on online research.
Next, the Blueprint Builder will work with you to come up with the personalization search, which is what PitchKraft will search for online to satisfy the personalization hook.
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