The first thing that the Blueprint Builder ‘chat’ will ask is, are you are currently sending out an email campaign, and if so, to paste one of the emails that you sent. We also refer to this as the ‘reference’ email‘.
Why does it ask for a reference email?
This is actually the most important part of the process. The Blueprint Builder will take the content, the theme (the purpose of the email), the personalization hook, the personalization search, the tone, and the identifiers (company name, website, signature, etc.) from the reference email and create a blueprint so that every recipient of that email receives a hyper-personalized version. It will become clear once you have done it the first time.
How do you create the reference email?
It’s worth spending a little time creating a reference email if you don’t have one. Think about how you would write your email to a few different recipients. How would you like to make that email individual to a specific person, job title, or organization? This is what we call the personalization hook. If you dont have the ideas yet to create the reference email then you can use Blueprint Builder to build one with you. When it asks for the reference email just ask it to help you create it.
Here are some examples of the reference emails for the real-world examples we use throughout our knowledge base.
So let’s imagine you are:
James Hammond, Strategic Partnerships Manager of the events organization: The Global Climate Innovation Forum.
Your next event is about sustainability and Net Zero.
The ‘theme’ of the hyper-personalized email campaign is “An invitation to participate in and contribute to a major sustainability-focused business event, the Global Climate Innovation Forum 2025 in Berlin. The email promotes the event as a high-level platform for companies to attend sessions on sustainability and Net Zero, showcase their climate commitments, and collaborate with peers, investors, and innovators across industries.”
The ‘personalization hook’ for the email campaign could be ‘Use information about how each prospect organization currently integrates sustainability into their organization and information about their Net Zero initiatives to link their efforts to our event’.
When PitchKraft uses the finished blueprint to create emails at scale, it will look online to find this information for each prospect. The online search it will do is called the ‘personalization search’ and in this case might be ‘the efforts of the prospect in the core theme aspects of sustainability and its Net Zero initiatives‘.
You have a company ‘Beiersdorf’ in your prospect data list, so to create the ‘reference email’ manually do an online search for ‘The efforts of Beiersdorf in the core theme aspects of sustainability and its Net Zero initiatives‘.
The search results come back with:
Beiersdorf has embedded sustainability at the heart of its corporate strategy. Under your ‘Win with Care’ framework, the company focuses on climate action, circularity, responsible sourcing, and community impact. It has committed to achieving Net Zero by 2045, targeting a 90% reduction in Scope 1, 2, and 3 emissions. Progress is already evident, with a 25% absolute reduction in greenhouse gases, climate-neutral logistics initiatives, and packaging innovations such as refill systems and recycled materials. In addition, Beiersdorf Connect, the company’s innovation and collaboration platform, highlights sustainability as a core theme, bringing together partners, employees, and experts to drive collective action. These combined efforts position Beiersdorf as a climate leader within the FMCG sector, uniting long-term commitments with tangible results and industry collaboration.
Hi Vincent
I’m contacting you today because your ‘Win with Care’ strategy at Beiersdorf makes it clear that climate care, circularity, responsible sourcing, and community impact are not side projects but central pillars of your business. The recent highlights you published, a 25% reduction in greenhouse gas emissions and climate-neutral logistics, show tangible progress.
I also noted your ambitious commitment to achieve Net Zero by 2045, targeting a 90% reduction across scopes 1, 2, and 3. This level of accountability places Beiersdorf at the forefront of climate action in FMCG, setting an example for the wider industry. What particularly stood out to me is how you bring these values into your innovation culture through initiatives like ‘Beiersdorf Connect’, where sustainability sits alongside digitalization as a core theme.
That combination of bold commitments, practical results, and collaborative mindset is exactly what we’re curating at our Global Climate Innovation Forum 2026 (Berlin, 8–10 November).
I’d love to explore how Beiersdorf could contribute to the event’s agenda, whether through a keynote on integrating sustainability across the value chain, or by leading a collaboration lab with peers in FMCG, pharma, and retail. It would also give you an opportunity to showcase initiatives like refill systems and packaging innovation in front of an audience of global sustainability leaders, investors, and innovators.
Would you be open to a 15-minute call next week so I can share the agenda and discuss how this aligns with your 2025 goals?
Best regards,
James Hammond
Strategic Partnerships Manager
Global Climate Innovation Forum
So let’s imagine you are:
Priya Desai, Head of Growth at TalentScale.
You’re running a targeted outreach campaign to promote your AI-driven recruitment platform to companies that are scaling rapidly.
The ‘theme’ of the hyper-personalized email campaign is “A targeted outreach campaign promoting TalentScale’s AI-driven recruitment platform to companies experiencing high-volume hiring. The email focuses on how TalentScale can accelerate tech and product recruitment while improving candidate quality and reducing time-to-hire.”
The ‘personalization hook’ for the email campaign could be ‘Use information about how actively each prospect is hiring for tech and product roles‘.
When PitchKraft uses the finished blueprint to create emails at scale, it will look online to find this information for each prospect. The online search it will do is called the ‘personalization search’ and in this case might be ‘The current volume, types, and seniority of tech and product roles the prospect company is actively hiring for, and any signals that indicate rapid or ongoing team growth‘.
You have a company ‘Rivexa’ in your prospect data list, so to create the ‘reference email’ manually do an online search for ‘The current volume, types, and seniority of tech and product roles Rivexa is actively hiring for, and any signals that indicate rapid or ongoing team growth‘.
The search results come back with:
Rivexa is scaling its engineering and data teams rapidly, with 47 open roles across product, engineering, and data science. Recent LinkedIn updates from their CTO mention a shift toward in-house AI capabilities, with planned hires across backend, ML, and platform teams. Glassdoor data shows a 200 percent year-on-year increase in job postings, while their recent Series B funding round of 45 million dollars suggests accelerated growth in 2024. Notably, many of their open roles are remote-first and span multiple geographies, signaling a flexible but aggressive hiring approach.
Hi Kate
I hope you had a good weekend.
I came across Rivexa’s recent Series B announcement and saw that you’re hiring across 40+ roles in data, product, and engineering.
Your move toward building in-house AI capability, especially with roles in ML engineering and platform infrastructure, stood out. That shift, combined with remote-first hiring across multiple geographies, shows how fast and flexibly your team is scaling.
At TalentScale, we’re working with companies in exactly that phase, post-Series A or B and ramping up high-quality tech hires. Our platform uses role-level AI matching and intelligent funnel scoring to help teams reduce time-to-hire while maintaining quality. Startups using TalentScale typically see a 35 to 50 percent increase in qualified applicant flow in just 60 days.
I’d love to share a quick demo and show you how teams at Greyline and Orbital have scaled tech hiring efficiently using our platform.
Would you be open to a quick chat?
Best regards,
Priya Desai
Head of Growth
TalentScale
So let’s imagine you are:
Miguel Alvarez, Growth Strategist at ScaleMate.
You’re running a campaign to promote ScaleMate’s growth infrastructure services to recently funded startups.
The ‘theme’ of the hyper-personalized email campaign is “An introduction to ScaleMate’s growth infrastructure solutions tailored for startups that have recently raised capital. The email promotes services such as operational scaling, systems integration, and team enablement to help fast-growing companies move efficiently from Series A/B into their next growth phase.”
The ‘personalization hook’ for the email campaign could be ‘Use information about how recently each company secured funding or announced expansion plans‘.
When PitchKraft uses the finished blueprint to create emails at scale, it will look online to find this information for each prospect. The online search it will do is called the ‘personalization search’ and in this case might be ‘The timing, size, and stage of recent funding rounds or publicly announced expansion plans of the prospect company that indicate a transition into a rapid growth or scaling phase‘.
You have a company ‘Quantiva’ in your prospect data list, so to create the ‘reference email’ manually do an online search for ‘The timing, size, and stage of recent funding rounds or publicly announced expansion plans of Quantiva that indicate a transition into a rapid growth or scaling phase‘.
The search results come back with:
Quantiva recently closed a $30 million Series B round led by Apex Ventures, aimed at expanding its AI-driven analytics platform into European and APAC markets. The company announced plans to triple its engineering team and open two new offices in Berlin and Singapore. In a recent blog post, the CEO outlined a 12-month roadmap focused on rapid market entry, strategic hires, and systems integration to scale customer delivery capacity. Quantiva has already doubled its headcount in the past year and is actively hiring across operations, engineering, and customer success.
Hi Ayesha
I saw Quantiva’s recent $30 million Series B round and your plans to expand into Europe and APAC—huge congrats on the milestone. Scaling internationally while tripling your engineering team and opening new hubs in Berlin and Singapore shows how quickly you’re executing on growth. I also saw your CEO’s roadmap post. Tight timelines, a growing team, and cross-market delivery goals suggest you’re navigating a lot of moving parts at once.
At ScaleMate, we work with companies exactly at this stage. We help recently funded startups put in place the infrastructure, systems, and teams they need to move from post-funding chaos to structured scale, without slowing momentum.
I’d love to share a few examples from similar Series B teams we’ve helped recently, especially around operational scaling and systems integration. Do let me know, and I’ll reply with those by return.
Best regards,
Miguel Alvarez
Growth Strategist
ScaleMate
So let’s imagine you are:
Danielle Frost, ESG Solutions Director at GreenMetrics.
You’re running a campaign to promote your ESG reporting software to companies working toward sustainability and regulatory compliance.
The ‘theme’ of the hyper-personalized email campaign is “A product-focused email campaign offering GreenMetrics’ ESG reporting platform to sustainability or compliance leads. The email positions the tool as a way to simplify CSRD/TCFD compliance, improve transparency, and automate sustainability disclosures in line with regulatory expectations.”
The ‘personalization hook’ for the email campaign could be ‘Use information about how aligned each company is with frameworks like CSRD or TCFD‘.
When PitchKraft uses the finished blueprint to create emails at scale, it will look online to find this information for each prospect. The online search it will do is called the ‘personalization search’ and in this case might be ‘The extent to which the prospect company references, adopts, or reports against ESG compliance frameworks such as CSRD or TCFD in its public disclosures, sustainability reports, or regulatory communications‘.
You have a company ‘Nexora’ in your prospect data list, so to create the ‘reference email’ manually do an online search for ‘The extent to which Nexora references, adopts, or reports against ESG frameworks like CSRD or TCFD in its sustainability communications‘.
The search results come back with:
Nexora’s 2023 Sustainability Report outlines its ongoing alignment with CSRD principles, including materiality assessment updates, double materiality disclosures, and value chain impact tracking. The company has published a roadmap to full CSRD alignment by 2025 and began partial TCFD-aligned climate risk disclosures in its annual report. The report also details ESG KPIs linked to executive compensation and supplier audits tied to Scope 3 emissions. ESG reporting software is cited as a critical enabler for data consolidation across business units.
Hi Laura
I’ve been reviewing Nexora’s 2023 Sustainability Report and your alignment roadmap to CSRD by 2025 is one of the most detailed I’ve seen in your sector.
Your use of double materiality assessments, Scope 3 audit processes, and TCFD-aligned climate disclosures shows how seriously Nexora is approaching integrated ESG compliance. The fact that ESG KPIs are now linked to executive compensation is another strong signal of your commitment.
We built GreenMetrics for exactly this kind of transition, for companies with complex sustainability operations looking to automate ESG reporting, ensure alignment with CSRD and TCFD, and simplify cross-team data flows.
If you have a few minutes some time this week, I’d love to show you how teams at Colanta and Bravon are using GreenMetrics to reduce reporting time and improve accuracy without the usual spreadsheet chaos.
Best regards,
Danielle Frost
ESG Solutions Director
GreenMetrics
So let’s imagine you are:
Fiona Clarke, Client Director at Awardly.
You’re running a campaign to promote Awardly’s recognition and awards platform to companies that have recently received industry recognition or accolades.
The ‘theme’ of the hyper-personalized email campaign is “An outreach campaign introducing Awardly’s end-to-end support for entering and winning industry awards. The email highlights how Awardly helps companies gain recognition by identifying relevant awards, crafting standout submissions, and amplifying wins through PR and marketing.”
The ‘personalization hook’ for the email campaign could be ‘Use information about how recently each company received industry recognition or awards‘.
When PitchKraft uses the finished blueprint to create emails at scale, it will look online to find this information for each prospect. The online search it will do is called the ‘personalization search’ and in this case might be ‘Any recent awards, nominations, shortlistings, rankings, or formal industry recognition the prospect company has received, applied for, or publicly highlighted‘.
You have a company ‘ByteNova’ in your prospect data list, so to create the ‘reference email’ manually do an online search for ‘Recent awards or nominations received by ByteNova‘.
The search results come back with:
ByteNova was recently named ‘Emerging Tech Company of the Year’ at the USA Digital Growth Awards and shortlisted for ‘Best Use of AI’ at the Global SaaS Awards. In a press release, the company credited its AI-powered analytics engine and its customer success team for helping scale enterprise deployments across North America. ByteNova’s CEO, Mia Tully, was also listed in the TechWomen100 for 2026.
Hi Mia
Huge congratulations on ByteNova being named Emerging Tech Company of the Year at the USA Digital Growth Awards, and for making the shortlist at the Global SaaS Awards. Your recognition for AI innovation and enterprise scaling is well deserved. II also saw you were named one of the TechWomen100. Impressive.
These moments of visibility are powerful, and we’ve helped companies like yours make the most of them through Awardly, our platform that supports ambitious teams with identifying, entering, and winning the awards that matter most for growth and brand equity.
Whether it’s securing that next global title or turning recent wins into shareable PR and team content, we take care of the heavy lifting, from strategy to storytelling.
Let me know and I’ll send you what a tailored awards plan could look like for ByteNova in 2026.
Have a great Labor Day.
Fiona Clarke
Client Director
Awardly
So let’s imagine you are:
Alex Hart, Commercial Director at NovaPack.
You’re running a campaign to promote NovaPack’s sustainable packaging solutions to consumer goods companies.
The ‘theme’ of the hyper-personalized email campaign is “A promotional email introducing NovaPack’s sustainable packaging products to consumer goods companies. The message focuses on helping brands meet eco-conscious consumer demand and ESG goals through biodegradable, recyclable, or reusable packaging solutions that enhance both compliance and brand value.”
The ‘personalization hook’ for the email campaign could be ‘Use information about how each prospect’s product line aligns with sustainability goals or consumer demand for eco-friendly materials‘.
When PitchKraft uses the finished blueprint to create emails at scale, it will look online to find this information for each prospect. The online search it will do is called the ‘personalization search’ and in this case might be ‘The sustainability characteristics of the prospect’s current product lines, including the use of recyclable, biodegradable, reusable, or reduced-impact materials, and any stated response to consumer demand for eco-friendly packaging‘.
You have a company ‘PureLeaf Foods’ in your prospect data list, so to create the ‘reference email’ manually do an online search for ‘The sustainability characteristics of PureLeaf Foods’ current product packaging and its response to consumer demand for eco-friendly materials‘.
The search results come back with:
PureLeaf Foods has publicly committed to reducing plastic use across its ready-meal and snack ranges. Its website highlights a transition to recyclable paper-based trays for selected products and pilot programs using compostable films for fresh produce. Consumer-facing messaging emphasizes reduced packaging weight and improved recyclability, although several core product lines still rely on mixed-material plastic packaging. Recent sustainability updates note growing consumer demand for fully compostable packaging options.
Hi Sarah
I hope you are well.
Your move toward recyclable paper-based trays at PureLeaf Foods, and compostable film pilots across parts of the range, caught my eye. The fact that you are responding to growing consumer expectations around eco-friendly packaging, especially where mixed-material plastics are becoming harder to justify from both a sustainability and brand perspective, is something that we can help with.
At NovaPack, we work with consumer goods brands facing exactly this challenge. Our biodegradable and mono-material packaging solutions are designed to replace traditional plastic formats while maintaining shelf life, product protection, and visual appeal.
I have attached a few examples of how similar food brands have transitioned core product lines to more sustainable packaging without increasing operational complexity.
I’d be more than happy to jump on a call to discuss.
Have a great week ahead.
Alex Hart
Commercial Director
NovaPack
You can ask the Blueprint Builder for ideas throughout the process. If you don’t have an email that you currently send then Blueprint Builder will create one with you, step by step.
It’s always best to use the ‘chat’ process for the 6 fundamental elements. Now we have the reference email, the chat will now continue to walk you through the process and make suggestions to come up with the best email theme, personalization hook and personalization search.
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