Create powerful email templates that adapt and
hyper-personalize to each recipient automatically.
Now that your recipients are in place, it’s time to create the content, the ‘template’ for the emails. In PitchKraft, this is called the Blueprint. We call them blueprints because the word ‘template’ doesn’t do it justice. When a template is created from a ‘lesser’ email generation software, it’s like writing a letter with specific blank areas (‘placeholders’), and those blanks are populated with, for instance, the prospect’s name: “Hi {first name}…”, “{company_name} might be interested in…”
PitchKraft changes the entire email according to the prospect’s information and the data that PitchKraft finds about the prospect, their job function, and the company that employs them. The entire email is a placeholder. The best way to understand it is by seeing it in action, so let’s create one…
The process of creating a blueprint is just a matter of having a chat with PitchKraft. The whole process is conversational. The Blueprint Builder ‘Chat‘ function will ask questions to gather the information it needs to work its magic. You can answer as much or as little as you want at this stage. Only a few answers are needed and then the blueprint is saved automatically. You can then make any changes or additions later. Test out the blueprint in the ‘Email preview’ area, make some changes, see what it looks like and tweak it until its perfect.
Chat with the Blueprint Builder as you would a human. Go back, ask for clarification, for suggestions, and test out ideas. Blueprint Builder spends a few seconds thinking so it will alert you with a ‘Snapchat-style’ sound when it’s done. If you have kids around, it’s fun to see them diving for their phones 🙂
You probably already have an email you send for each of your campaigns. If so, paste it in and Blueprint Builder will turn it into a blueprint for hyper-personalization. If not then Blueprint Builder will work with you to create a new blueprint.
Your company name and website address. Basic stuff. If you pasted in an existing email example then Blueprint Builder will derive this information.
If you pasted in an existing email example then Blueprint Builder will derive it’s theme. If not then it will work with you and the blueprint it developed with you to agree on the main theme of the email (what the general purpose of the email is).
The personalization search is the information PitchKraft will search for, for each of the prospect’s and the prospect’s organization, for the ‘personalization hook’ so each email can be hyper-personalized.
Blueprint Builder will now generate a realistic ‘pretend’ recipient to personalize the email for, and generate a preview email (the ‘example output email’).
Treat your Blueprint like a draft. Preferably start with a real-world email that you use now, and refine gradually as you preview results with real contacts. Ask Blueprint Builder for advice to improve it, to research and come up with suggestions. Import some contacts into the ‘Contacts’ module and test the blueprint out on them in the ‘Preview email’ area. Change, test, change, repeat to perfection.
The edit feature in PitchKraft allows you to update an existing blueprint after it has been created. Editing is used to refine campaigns, improve the quality of personalization, and keep your emails aligned with changes in your business, messaging, or branding.
As soon as you have created a blueprint then you can edit the 6 fundamental elements that you used in that process and you can add in an expanding number of other options to personalize your email, from the basic signature, headers, footers, CTAs to tone, language, creativity, visuals, context related greetings, extra assets like testimonials, internal notes and LinkedIn information, and etc etc..
There are two distinct ways to edit a Blueprint and both become available after a blueprint is created.
Edit by ‘chat’
In the same way as you created the blueprint in the ‘Chat’ area of the Blueprint Builder, you can select any of the ‘elements’ in the pick list at the top of the chat area. Blueprint builder will then tell you the existing value of that element and invite you to amend it or have a chat about it to come up with the best option.
Edit by ‘elements’
If you don’t need assistance from the chat function then a quicker, more independent way to change the blueprint elements is to click on the ‘elements’ tab and change them directly.
You can see how the changes affect real emails by going to the ‘Email preview’ section on the right hand side of the Blueprint builder. Select a contact list, choose a contact and generate an email. Change the elements as much as you like until the email is perfect.
Some elements are connected to others
Some of the fundamental elements within a blueprint are connected. When one value is edited, other related fields may need a quick review to ensure the overall message remains consistent. This does not mean anything is removed or reset. It simply helps keep the Blueprint aligned. For instance if you change the email ‘hook’ (how you want the email to be personalized then you may want to change the ‘personalization search’ which is the information that PitchKraft will search for related to the contacts. If you change an element just check the others to ensure they all are aligned.
If emails feel generic, review the personalisation hook, refine the personalization search, and adjust search terms to retrieve more relevant sources. If emails feel off-topic, ensure the email theme, personalisation hook, and personalization search describe the same intent. Use the ‘Special instructions/rules’ element to give PitchKraft specific refinement instructions or things to include or avoid.
Elements are the building blocks of the blueprints. You might think of them as evolved context-rich placeholders. Some are informational, some set the tone, some tell PitchKraft what to use in the personalization (personalization search, internal notes, LinkedIn information etc), some set the visuals and a few are just regular vanilla placeholders like ‘unsubscribe link’ or ‘company name’.
Here’s the current list (with more in the pipeline!)
It’s always best to use the ‘Chat’ process for the 6 fundamental elements. The ‘chat’ will walk you through the process and make suggestions to come up with the best email theme, personalization hook and personalization search.
You probably already have an email you send for each of your campaigns. If so, paste it in and Blueprint Builder will turn it into a blueprint for hyper-personalization. If not then Blueprint Builder will work with you to create a new blueprint.
Your company name and website address. Basic stuff. If you pasted in an existing email example then Blueprint Builder will derive this information.
If you pasted in an existing email example then Blueprint Builder will derive it’s theme. If not then it will work with you and the blueprint it developed with you to agree on the main theme of the email (what the general purpose of the email is).
The personalization search is the information PitchKraft will search for, for each of the prospect’s and the prospect’s organization, for the ‘personalization hook’ so each email can be hyper-personalized.
Blueprint Builder will now generate a realistic ‘pretend’ recipient to personalize the email for, and generate a preview email (the ‘example output email’).
The text, links and visuals related to the call-to-action and whether to include it.
The closing block with information such as sender’s name, job title, company details, and contact info. You can include an image using the ‘footer image’ element.
Here you can optionally give PitchKraft specific instructions and rules to fine tune the emails it generates.
Include a list of quotes or feedback from happy clients and PitchKraft will include the one most relevant to the prospect and the prospect’s organization.
You might want to include a banner image at the start of the email or a footer image next to the email signature.
There may be terms you don’t want used in your emails (e.g. competitors’ names, jargon).
The overall tone of the email (e.g. friendly, professional, persuasive), the length, creativity and reasoning levels. Stickiness relates to how close to the original to stick to.
You may want the subject line and the pre-header to be AI generated from the email body or use the usual placeholder style.
Have the email generated in any language. Even choose from nuances such as English (UK) and English (US).
Optionally include emojis to make it friendly (none, minimal, few, many).
Adds an automatic greeting or goodbye linked to delivery day/holiday/location (e.g. “I hope you had a good weekend”, “Enjoy your weekend”, “Have a great Labor Day”, “Happy Diwali” etc).
Choose from some pre-set layouts and include infographics. We’re always playing with new ideas.
Let PitchKraft incorporate information from your organization, from internal notes from your CRM (imported when you imported contacts into PitchKraft and/or from up-to-date information about your prospects found from LinkedIn.
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