This is a summary of what you are promoting in your email campaign. If you already added a reference email earlier in the process, Blueprint Builder will derive the theme and ask you to confirm it or the Blueprint Builder will work with you to change it.

Your email theme is ‘the point of the email’. A summary of what it is you are trying to achieve in the email campaign.

Example 1 – James Hammond, Global Climate Innovation Forum
Theme:
For example, if you’re James Hammond at the Global Climate Innovation Forum, then the theme might be:
“An invitation to participate in and contribute to a major sustainability-focused business event, the Global Climate Innovation Forum 2025 in Berlin. The email promotes the event as a high-level platform for companies to attend sessions on sustainability and Net Zero, showcase their climate commitments, and collaborate with peers, investors, and innovators across industries.”

Example 2 – Priya Desai, TalentScale
For example, if you’re Priya Desai from TalentScale, selling a recruitment platform, then the theme might be:
“A targeted outreach campaign promoting TalentScale’s AI-driven recruitment platform to companies experiencing high-volume hiring. The email focuses on how TalentScale can accelerate tech and product recruitment while improving candidate quality and reducing time-to-hire.”

Example 3 – Miguel Alvarez, ScaleMate
For example, if you’re Miguel Alvarez at ScaleMate, and you’re targeting fast-growing startups, then the theme might be:
“An introduction to ScaleMate’s growth infrastructure solutions tailored for startups that have recently raised capital. The email promotes services such as operational scaling, systems integration, and team enablement to help fast-growing companies move efficiently from Series A/B into their next growth phase.”

Example 4 – Danielle Frost, GreenMetrics
For example, if you’re Danielle Frost from GreenMetrics, selling ESG reporting software, then the theme might be:
“A product-focused email campaign offering GreenMetrics’ ESG reporting platform to sustainability or compliance leads. The email positions the tool as a way to simplify CSRD/TCFD compliance, improve transparency, and automate sustainability disclosures in line with regulatory expectations.”

Example 5 – Fiona Clarke, Awardly
For example, if you’re Fiona Clarke from Awardly, helping companies showcase achievements, then the theme might be:
“An outreach campaign introducing Awardly’s end-to-end support for entering and winning industry awards. The email highlights how Awardly helps companies gain recognition by identifying relevant awards, crafting standout submissions, and amplifying wins through PR and marketing.”

Example 6 – Alex Hart, NovaPack
For example, if you’re Alex Hart from NovaPack, selling sustainable packaging solutions, then the theme might be:
“A promotional email introducing NovaPack’s sustainable packaging products to consumer goods companies. The message focuses on helping brands meet eco-conscious consumer demand and ESG goals through biodegradable, recyclable, or reusable packaging solutions that enhance both compliance and brand value.”

It’s always best to use the ‘Chat’ process for the 6 fundamental elements. The ‘chat’ will now continue to walk you through the process and make suggestions to come up with the best personalization hook and personalization search.