The unsubscribe block is usually the final section of an email that gives recipients a clear and respectful way to opt out of future communication. 

This unsubscribe block is not just a compliance requirement; it is also an important trust signal. A clear unsubscribe option reassures recipients that the communication is legitimate, transparent, and respectful of their preferences. Providing recipients with a clear way to unsubscribe reduces the likelihood that they will mark emails as spam, which helps protect long-term email deliverability.

What can be included in the unsubscribe block?
The unsubscribe block is flexible and can include more than just a simple opt-out sentence. You can personalize it and add useful context by using supported placeholders.

You can include, for instance:

Unsubscribe wording
A clear sentence explaining how the recipient can opt out of future emails.

First name of the prospect {first_name}
You may include the first name of the recipient to keep the tone personal and human, even in the unsubscribe line.

The prospect’s website {company_website} and the LinkedIn URL of the prospect {linkedin_url} 
You can reference the prospect’s company website and/or the prospect’s LinkedIn profile URL if you want the unsubscribe wording to acknowledge how the contact was identified or researched.

You can use the above placeholders in the unsubscribe block to remain polite, transparent, and importantly to personalize so your emails don’t sound generic or automated.

Here’s an example you can paste directly into the unsubscribe block:

{first_name}, we have researched you using, for instance, your LinkedIn Profile at {linkedin_url} and {company_name}’s website {company_website}, but if you prefer not to be contacted by us again, just reply with “not today”.