These Terms and Conditions govern your access to and use of the PitchKraft website, platform, software, tools and related services.

By creating an account, purchasing a subscription or credits, accessing the platform, or otherwise using PitchKraft, you confirm that you have read, understood and agreed to these Terms and Conditions.

If you do not agree to these Terms and Conditions, you must not access or use PitchKraft.

1. About PitchKraft

PitchKraft is an AI-powered email personalisation and outreach platform operated by:
PitchKraft Limited
Registered office: 75 Shelton Street, London, WC2H 9JQ, United Kingdom
Email: support@pitchkraft.ai

In these Terms, “PitchKraft”, “we”, “us” and “our” refer to the legal entity identified above.

“You” and “your” refer to the individual or organisation accessing or using the Services.

2. The Services

PitchKraft may provide features including:

• AI-generated and AI-personalised email content;
• automated research relating to prospects and companies;
• email templates, blueprints and knowledge-base tools;
• contact and prospect data imports;
• CRM and third-party platform integrations;
• email campaign creation, scheduling and sending;
• email engagement and campaign analytics;
• file uploads and exports;
• subscription plans and pay-as-you-go credits;
• customer support and onboarding services; and
• other features made available through the platform.

We may add, remove, replace or modify features where reasonably required to maintain, secure or develop the Services.

3. Eligibility and Authority

You must be at least 18 years old and legally capable of entering into a binding agreement to use PitchKraft.

Where you use PitchKraft on behalf of a company or another organisation, you confirm that:

• you have authority to bind that organisation to these Terms;
• all information submitted on behalf of the organisation is accurate; and
• references to “you” include that organisation.

PitchKraft is intended primarily for business and professional use.

4. Account Registration

Certain features require a registered account.

You agree to:

• provide accurate and current account information;
• keep your login credentials confidential;
• use appropriate security measures for your account;
• promptly update information that changes;
• notify us immediately of suspected unauthorised access; and
• remain responsible for activity conducted through your account.

You must not share an individual account with unauthorised users or allow another person to access PitchKraft using your credentials.

We may require identity, business or payment verification before providing some Services.

5. Your Responsibilities

You are responsible for:

• the contact data, files, instructions, prompts and materials you upload;
• verifying that you have a lawful basis to process and use any personal data;
• reviewing AI-generated emails before sending them;
• confirming the accuracy of recipient details and message content;
• complying with applicable marketing and communications laws;
• managing opt-outs, objections, suppression lists and unsubscribe requests;
• configuring your campaigns, sender details and email domains correctly;
• protecting your account, systems and connected applications; and
• all campaigns and communications sent through or using PitchKraft.

PitchKraft does not determine whether your specific campaign is lawful. You must obtain your own legal advice where required.

6. Contact Data and Lawful Use

Depending on your location and the location of your recipients, applicable laws may include:

• the UK General Data Protection Regulation;
• the Data Protection Act 2018;
• the Privacy and Electronic Communications Regulations;
• the EU General Data Protection Regulation;
• the CAN-SPAM Act;
• the California Consumer Privacy Act;
• Canada’s Anti-Spam Legislation; and
• other privacy, direct marketing and electronic communications laws.

You must ensure that:

• contact information has been obtained lawfully, for example for legitimate business interest;
• your use of that information is fair and transparent;
• required privacy information is available;
• consent is obtained if consent is legally required;
• legitimate-interest assessments are completed where relied upon;
• recipients can object or unsubscribe through an appropriate method;
• opt-out requests are actioned without undue delay; and
• suppression records are retained where needed to prevent further contact.

7. Email and Marketing Compliance

You must not use PitchKraft to send:

• unlawful communications;
• deceptive, fraudulent or misleading messages;
• messages using false sender identities or subject lines;
• emails that omit legally required sender information;
• emails that do not contain a valid opt-out method where required;
• content promoting illegal products, services or activities;
• malware, phishing attempts or harmful attachments;
• messages intended to harass, intimidate or discriminate; or
• campaigns that breach the policies of connected email, CRM or hosting providers.

You must honour unsubscribe requests and maintain appropriate suppression lists.

We may suspend campaigns, restrict sending, apply rate limits or terminate accounts where we reasonably believe that the Services are being misused or sender reputation may be harmed.

8. AI-Generated Content

PitchKraft uses artificial intelligence and automated systems to generate, rewrite, personalise, organise or recommend content.

AI-generated content may:

• contain factual errors;
• rely on incomplete or outdated information;
• misinterpret source material;
• produce unsuitable wording;
• include incorrect names, dates, claims or references; or
• resemble content produced for another user.

You must review, edit and approve all generated content before using or sending it.

PitchKraft does not guarantee that AI-generated content will be:

• factually correct;
• legally compliant;
• original or non-infringing;
• suitable for a particular recipient;
• free from bias;
• free from errors; or
• capable of producing a particular commercial result.

You remain responsible for all decisions made and communications sent using generated content.

9. Automated Research

PitchKraft may collect or process information from publicly available websites, user-provided sources, authorised integrations and third-party service providers.

Research results may be incomplete, inaccurate, unavailable or out of date.

You must independently verify material facts before relying on them in an email, campaign, sales decision or other communication.

You must not use PitchKraft to access, collect or process information in breach of:

• applicable law;
• intellectual property rights;
• website access restrictions;
• contractual obligations; or
• third-party platform terms.

We may restrict access to sources or research features where necessary for legal, technical or contractual reasons.

10. User Content

“User Content” includes contact lists, prompts, instructions, templates, email copy, company information, files, URLs, campaign data and other materials submitted to PitchKraft.

You retain ownership of your User Content.

You grant us a limited, non-exclusive, worldwide licence to host, copy, process, transmit, format and display User Content only to:

• provide the Services;
• generate requested output;
• support integrations;
• maintain security and reliability;
• prevent fraud and misuse;
• provide customer support; and
• comply with legal obligations.

You confirm that:

• you own or have permission to use the User Content;
• our processing of it as instructed by you will not infringe third-party rights;
• it does not contain unlawful or harmful material; and
• you have provided all required notices and obtained all required permissions.

11. Ownership of Generated Output

Subject to payment of applicable fees and these Terms, you may use the output generated for you through PitchKraft for your lawful business purposes.

Due to the nature of artificial intelligence:

• similar or identical output may be generated for other users;
• output may not qualify for intellectual property protection;
• you are responsible for checking whether output infringes third-party rights.

PitchKraft does not claim ownership of your original templates, instructions or company materials merely because they are uploaded to the platform.

12. Intellectual Property Rights

PitchKraft and its licensors own all rights in the Services, including:

• software and source code;
• platform design and functionality;
• databases and system architecture;
• logos, trademarks and branding;
• documentation and training materials;
• interfaces and workflows; and
• proprietary methods and technology.

Except for the limited right to use the Services under these Terms, no rights are transferred to you.

You must not:

• copy or reproduce the platform;
• reverse engineer or decompile the Services;
• extract or recreate our models, prompts or system architecture;
• resell or sublicense the Services without written permission;
• remove ownership notices;
• use automated means to overload or improperly access the platform;
• use the Services to build a competing product; or
• attempt to bypass usage, security or billing restrictions.

13. Third-Party Services and Integrations

PitchKraft may integrate with email providers, CRM platforms, analytics tools, payment processors and other third-party services.

Your use of a third-party service is governed by that provider’s terms and privacy practices.

We are not responsible for:

• third-party service availability;
• changes to third-party APIs;
• third-party account restrictions;
• loss caused by third-party systems;
• third-party security incidents; or
• actions taken by an email, CRM, payment or hosting provider.

You authorise us to exchange information with connected services where required to perform your instructions.

You are responsible for maintaining valid permissions and credentials for your connected accounts.

14. Subscription Plans

Paid subscriptions are billed according to the pricing and billing period shown when you subscribe.

Unless stated otherwise:

• subscriptions renew automatically at the end of each billing period;
• renewal charges are taken using your saved payment method;
• plan limits reset according to the applicable billing cycle;
• unused monthly allowances do not roll over;
• changes to a plan may affect available features and limits; and
• additional usage may incur charges at the displayed rate.

You authorise us and our payment provider to charge all applicable subscription fees, usage charges, taxes and other amounts due.

15. Pay-As-You-Go Credits

PitchKraft may allow users to purchase credits separately from a subscription.

The applicable price, minimum purchase and usage value will be shown at the time of purchase.

Unless expressly stated otherwise:

• credits have no cash value;
• credits cannot be transferred between unrelated accounts;
• credits cannot be resold;
• credits may only be used for eligible PitchKraft Services;
• used credits are non-refundable;
• promotional credits may have separate conditions; and
• credits may be removed where obtained through fraud, payment reversal or platform misuse.

Where the website states that purchased credits do not expire, that condition applies while the account remains active and PitchKraft continues to offer the relevant credit-based Service.

If a credit-based Service is permanently discontinued, we will provide reasonable notice and may provide a usage period, replacement service or other remedy required by applicable law.

16. Free Plans and Trials

Free plans, free credits and trial access may be subject to:

• usage limits;
• feature restrictions;
• campaign limits;
• contact limits;
• reduced support;
• rate limits; and
• additional conditions displayed when access is granted.

We may modify or withdraw a free plan or promotional offer at any time.

We may prevent repeated free-account registrations intended to avoid paid usage limits.

17. Fees, Taxes and Payment

Fees are displayed in the currency shown during checkout.

You are responsible for:

• ensuring payment information is accurate;
• paying applicable fees when due;
• paying taxes not collected by us; and
• resolving payment failures promptly.

Prices may exclude VAT, sales tax or similar taxes unless expressly stated otherwise.

Where taxes are required, they may be added during checkout.

We may suspend paid features following a failed, reversed or overdue payment.

18. Price Changes

We may change our pricing, allowances or plan features.

Changes to recurring subscriptions will normally apply from a future renewal date. We will provide reasonable notice where required.

Continued use of the paid Services after a price change takes effect constitutes acceptance of the updated price.

You may cancel before the new price applies.

19. Cancellation

You may cancel a subscription through your account settings or by contacting support.

Cancellation normally takes effect at the end of the current paid billing period. You may continue using the paid features until that period ends, subject to these Terms.

Deleting an account does not automatically cancel amounts already due.

You should export any information you wish to retain before your account closes.

20. Refunds

Except where required by law or expressly stated during purchase:

• subscription payments are non-refundable once a billing period begins;
• partially used billing periods are not refunded;
• used credits are not refundable;
• unused purchased credits are not refundable; and
• charges caused by incorrect campaign configuration or failure to cancel are not refundable.

We may consider refund requests where:

• a duplicate payment has been taken;
• an amount was charged after a confirmed cancellation;
• the Service was materially unavailable due solely to our systems; or
• applicable law requires a refund.

Refund requests should be sent to support@pitchkraft.ai with the account email and relevant transaction details.

21. Fair Usage

Features described as unlimited may be subject to reasonable technical and fair-usage restrictions.

We may limit activity that:

• creates excessive system load;
• materially affects other customers;
• appears automated beyond supported functionality;
• creates deliverability or security risks;
• is inconsistent with normal business use; or
• is intended to avoid plan restrictions.

Where practical, we will contact you before applying a permanent restriction.

22. Email Deliverability

Email delivery depends on several factors outside our control, including:

• sender-domain configuration;
• DNS and authentication records;
• mailbox-provider rules;
• sending reputation;
• recipient engagement;
• spam filters;
• campaign content;
• bounce rates;
• complaint rates; and
• third-party infrastructure.

We do not guarantee:

• inbox placement;
• delivery to every recipient;
• open or click tracking accuracy;
• a particular response rate;
• continued access to a sending provider; or
• protection from mailbox-provider restrictions.

You are responsible for configuring SPF, DKIM, DMARC and other authentication records where required.

23. Analytics

Campaign analytics may include estimated or recorded information relating to deliveries, opens, clicks, bounces and engagement.

Analytics may be affected by:

• privacy protection technology;
• image blocking;
• automated security scanners;
• bot activity;
• mailbox-provider systems;
• tracking restrictions; and
• recipient device settings.

Analytics should be treated as indicative rather than guaranteed measurements of human activity.

24. Confidentiality

Each party may receive confidential information belonging to the other.

The receiving party must:

• use confidential information only for the agreed purpose;
• apply reasonable security measures;
• restrict access to people who need it; and
• not disclose it except as permitted by law or these Terms.

Confidential information does not include information that:

• is already public through no breach;
• was lawfully known before disclosure;
• is received lawfully from another source; or
• is independently developed without using the confidential information.

25. Data Protection

Our processing of personal data is described in the PitchKraft Privacy Policy.

Where you upload or otherwise provide personal data concerning prospects, customers, employees or other individuals, the parties may have separate responsibilities under data protection law.

In many circumstances:

• you act as the data controller or business; and
• PitchKraft acts as a data processor or service provider when processing data on your instructions.

A Data Processing Agreement may be made available where required.

You must not upload special-category, highly sensitive or regulated personal data unless we have expressly agreed in writing to support that processing.

26. Security

We use reasonable technical and organisational measures designed to protect the Services and information processed through them.

No online system is completely secure. We cannot guarantee that unauthorised access, data loss, cyberattacks or service interruptions will never occur.

You must:

• use strong passwords;
• enable available security controls;
• restrict account access;
• secure connected systems;
• avoid uploading unnecessary sensitive data; and
• promptly report suspected security incidents.

27. Service Availability

We aim to keep PitchKraft available and reliable, but uninterrupted access is not guaranteed.

The Services may be unavailable due to:

• maintenance;
• system updates;
• technical failures;
• third-party outages;
• internet or hosting failures;
• security incidents;
• legal or regulatory requirements; or
• events outside our reasonable control.

We may apply emergency changes without prior notice where necessary to protect the platform or its users.

28. Support

Available support channels and response coverage may depend on your plan.

Support does not include:

• legal advice;
• tax advice;
• compliance approval;
• guaranteed campaign results;
• custom software development; or
• administration of third-party accounts unless separately agreed.

Any response-time statements are targets unless a separate written service-level agreement applies.

29. Prohibited Activities

You must not use PitchKraft to:

• break any law or regulation;
• infringe intellectual property or privacy rights;
• send spam or unlawful marketing;
• impersonate another person or organisation;
• generate fraudulent testimonials, reviews or credentials;
• create phishing, malware or harmful content;
• collect passwords or confidential credentials;
• discriminate unlawfully;
• threaten or harass another person;
• promote violence, exploitation or illegal activity;
• process stolen or unlawfully obtained data;
• interfere with platform security or availability;
• access another user’s account;
• evade plan limits or payment obligations;
• test platform vulnerabilities without written permission; or
• use generated content without appropriate human review.

30. Suspension and Termination

We may suspend, restrict or terminate your access where:

• you breach these Terms;
• payment is overdue or reversed;
• your activity creates security or deliverability risks;
• your campaigns cause excessive complaints or bounces;
• we receive a valid legal or regulatory request;
• continued service would expose us or another party to liability;
• you misuse third-party integrations; or
• information provided during registration is materially false.

Where reasonably possible, we will provide notice and an opportunity to correct the issue.

Serious, repeated, fraudulent or unlawful conduct may result in immediate termination.

31. Effect of Termination

Following termination:

• your right to use the Services ends;
• outstanding fees remain payable;
• scheduled campaigns may be stopped;
• connected integrations may be disconnected;
• your data may become unavailable; and
• we may delete account data according to our retention policies and legal obligations.

Terms intended to continue after termination will remain in effect, including provisions concerning ownership, confidentiality, payment obligations, liability and governing law.

32. Disclaimers

PitchKraft is provided on an “as available” basis.

To the fullest extent permitted by law, we do not guarantee that:

• the Services will always be available;
• generated content will be accurate or suitable;
• research results will be complete;
• emails will be delivered or opened;
• campaigns will produce sales, meetings or revenue;
• third-party integrations will remain available;
• data will never be lost; or
• the Services will meet every business or regulatory requirement.

Nothing on the platform constitutes legal, financial, compliance or professional advice.

33. Limitation of Liability

Nothing in these Terms excludes or limits liability that cannot legally be excluded, including liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation; or
• any other liability that cannot be limited under applicable law.

Subject to the above, PitchKraft will not be liable for:

• loss of profits;
• loss of revenue;
• loss of business;
• loss of anticipated savings;
• loss of goodwill;
• loss or corruption of data;
• email deliverability issues;
• account restrictions imposed by third parties;
• inaccurate AI-generated content;
• regulatory penalties resulting from your campaigns;
• indirect or consequential loss; or
• decisions made using generated output or research.

Our total aggregate liability arising from or relating to the Services will not exceed the total fees paid by you to PitchKraft during the 12 months immediately preceding the event giving rise to the claim.

Where you use a free plan, our total aggregate liability will not exceed £100, unless applicable law requires otherwise.

34. Indemnity

To the extent permitted by law, you agree to compensate PitchKraft for losses, claims, costs and reasonable legal expenses arising from:

• your unlawful use of the Services;
• your campaigns or communications;
• your breach of these Terms;
• your infringement of third-party rights;
• User Content supplied by you;
• your failure to honour an opt-out request; or
• your breach of privacy, marketing or data protection law.

This section does not apply to losses caused solely by our breach, negligence or unlawful conduct.

35. Changes to These Terms

We may update these Terms to reflect:

• changes to the Services;
• legal or regulatory requirements;
• security requirements;
• pricing or billing changes; or
• changes to our business operations.

The updated date will appear at the top of this page.

Where a change materially affects your rights, we will provide reasonable notice through the platform, by email or by another appropriate method.

Continued use after the changes take effect constitutes acceptance of the updated Terms.

36. Communications

We may send service-related communications concerning:

• account security;
• payments;
• subscriptions;
• platform changes;
• campaign issues;
• legal notices; and
• support requests.

Service messages are not marketing communications and may be necessary to operate your account.

Marketing preferences can be managed through the unsubscribe method included in the relevant communication.

37. Assignment

You may not transfer your rights or obligations under these Terms without our written consent.

We may transfer our rights and obligations as part of a merger, acquisition, restructuring, financing or sale of all or part of our business, provided that your rights are not materially reduced.

38. Force Majeure

Neither party will be responsible for delay or failure caused by events outside its reasonable control, including:

• natural disasters;
• war or civil unrest;
• government action;
• internet or power failures;
• labour disputes;
• cyberattacks;
• third-party platform outages;
• epidemics or pandemics; or
• failure of telecommunications or hosting providers.

39. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in effect.

The invalid provision will be interpreted or replaced as closely as possible to achieve its intended commercial purpose.

40. No Waiver

A failure or delay in enforcing a right under these Terms does not waive that right.

A waiver is only valid where given in writing.

41. Entire Agreement

These Terms, together with the Privacy Policy, any applicable Data Processing Agreement, order form and plan-specific conditions, form the agreement between you and PitchKraft concerning the Services.

They replace previous discussions or agreements concerning the same subject matter.

42. Third-Party Rights

Unless expressly stated otherwise, a person who is not a party to these Terms has no right to enforce them under the Contracts (Rights of Third Parties) Act 1999.

43. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales.

The courts of England and Wales will have exclusive jurisdiction over disputes arising from or relating to these Terms, except where applicable law gives you a mandatory right to bring proceedings elsewhere.

44. Contact Us

Questions concerning these Terms and Conditions may be sent to:

PitchKraft
75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: support@pitchkraft.ai
London telephone: +44 (0) 207 660 4243
New York telephone: +1 (0) 315 400 2402