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Email personalization

Email that connects

Why it matters

    The inbox challenge

     

    Overflowing inboxes are a major, and ongoing pain in the proverbial. It matters not if you are giving away the secret to eternal youth, if your email isn't read, then no-one's buying.

     

    The "almost deleted” moment

     

    Have you ever had that feeling that, whilst you are manically deleting every email in your inbox, the one your finger hovers over to delete is actually a personal email?
    It’s instinctive, you recognise something personal in it. You think to yourself: “Lucky! I was just about to delete that.”

     

    Why personalization matters

     

    Email personalization is easy to achieve until you have 1000 emails that you need to send with your new amazing product, the Elixir of Life, that you absolutely know your aging email list is desperate for (aging demographics I mean, not aging list). If you have an aging list you will have had DataJi.co, our data partner, renew that for you, right?

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Click through rate

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Client retention rate

What data says

The numbers behind personalization

In 2025, research shows:

89% of marketing leaders say personalization is vital for business success (Twilio Segment, 2024).

71% of consumers expect brands to tailor communications to them (McKinsey, 2025).

76% feel frustrated when they don’t receive personalized interactions (McKinsey, 2025).

63% of people ignore emails that aren’t personalized
(Zembula, 2024).

Why “batch and blast” is dead

Generic “batch-and-blast” emails haven’t been effective for years. Brands that fail to personalize their comms are being ignored and losing customers to those who do.

 

Here’s why personalization delivers:

 

  • Higher open rates and click-throughs
  • Better conversions and revenue growth
  • Stronger customer retention and loyalty

PitchKraft makes this easier by helping you segment, personalize, and scale – without peeing off your email base.

 

With a hyper-personalized outreach platform, you can move far beyond one-size-fits-all campaigns and deliver relevance at scale.

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Email personalization: The baseline for engaging

We aren’t wasting time on messages that don’t feel relevant. Personalization is no longer a fancy extra; it’s the baseline for engaging.


Consider the numbers:

71% of consumers expect brands to tailor communications to them (McKinsey, 2025).
89% of marketing leaders say personalization is critical to business success (Twilio Segment, 2024).
In 2024, 84% of companies claimed to deliver excellent personalization, while only 54% of customers agreed (Twilio Segment, 2024).
63% of people ignore emails that aren’t personalized (Zembula, 2024).

Personalization isn’t just about sounding friendly, it’s about making sure your message lands, drives engagement, and keeps customers coming back. And again, not peeing your subscribers off.

Higher opens and clicks with email personalization

Personalized emails are simply impossible to ignore. A summary of the hook in the subject line, language/regional salutations, a nod to the weekend coming up, testimonials from someone in the same job, past events or news from the recipient’s organization that shows they are interested in what you are selling. This is gold dust.

 

Supporting research:

 

  • 26% more opens even when only the subject line is personalized (American Marketing Association, 2024).
  • Segmentation multiplies the effect: 30% more opens and 50% higher click throughs (HubSpot, 2023).
  • Twilio Segment logged a campaign that used AI to tailor messages and saw a 20% jump in opens plus a 10%+ lift in CTR (Twilio Segment, 2024).

Did I mention that Pitchkraft lets you segment, email and measure analytics? Speak to the reader’s context and the sales follow.

Better email conversions for immediate revenue uplift

Along with personalization, drip email marketing nurtures prospects over time through a planned sequence of targeted emails. Using an email marketing automation tool with deep personalization capabilities turns these interactions into immediate, measurable revenue gains.

 

  • HubSpot’s data shows that personalized CTAs convert 202% better than generic buttons (HubSpot, 2023).
  • Experian found 6× higher transaction rates for personalized emails (Experian, 2024).
  • Personalized cart-abandonment email reminders brought 60% of shoppers back to finish their order (SaleCycle, 2024).
  • Fast-growing companies attribute roughly 40% more revenue to personalization than their slower peers (McKinsey, 2025).
  • Campaign Monitor puts the average sales lift at ~20%, while RichRelevance reports 5.7× higher revenue per email when advanced personalization is used (Campaign Monitor, 2024; RichRelevance, 2024).

Building loyalty and customer lifetime value

Relevant emails do more than make the sale; they keep customers coming back because they think they’re special (which of course they are 😊).
78% of consumers say personalized content makes them likelier to repurchase (McKinsey, 2025).
Conversely, 77% admit they’re actively put off by generic promos.
Each tailored touchpoint (PitchKraft even summarises the personalized email into a personalized LinkedIn message you can paste into a contact request, InMail, or direct message) engenders trust. Using B2B email marketing tools that focus on deep personalization means higher retention, greater lifetime value, and a healthier list that actually wants to hear from you. Oh, and no GDPR problems. No spam box problems.

Making email personalization happen (how PitchKraft can help)

Effective personalization rests on three pillars: quality data (we’ve already mentioned DataJi.co), smart segmentation, and the right tech to create the hyper-personalized content. 78 % of marketers rank segmentation as their top tactic (Mailchimp, 2024).

 

Tools matter too. Modern ESPs handle some limited dynamic content, but PitchKraft.ai goes further. While 70% of companies now use AI for some personalized content (Twilio, 2024), creating each message individually and consistently is still time-consuming and often leads to errors or irrelevant content. PitchKraft solves this with real time email personalization, generating perfectly targeted messages the moment they’re needed, something far beyond traditional dynamic content.

 

Our AI engine can turn one brief into ten thousand 1-to-1 emails, each indistinguishable from the others, each slotting the right hook, timing, language and tone (formal for a CEO, catchy for a marketer, hip for a junior…) for every email recipient. Zero manual grunt work, more relevance, much better results, exactly what an AI tool for personalized cold emails is supposed to deliver.

Sources

  • American Marketing Association (2024) – An Expert Guide to Email Personalization.
  • Campaign Monitor (2024) – Publisher’s Guide to Personalization.
  • Experian (2024) – Email Personalization Benchmarks.
  • HubSpot (2023) – State of Marketing.
  • Mailchimp (2024) – Segmentation Analysis.
  • RichRelevance (2024) – Personalized Email Revenue Study.
  • McKinsey & Company (2025) – Unlocking the Next Frontier of Personalized Marketing.
  • SaleCycle (2024) – Cart Abandonment Report.
  • Twilio (2024) – State of Customer Engagement.
  • Twilio Segment (2024) – State of Personalization Report
  • Zembula (2024) – 15 Email Personalization Stats.

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