Why it matters
The inbox challenge
Overflowing inboxes are a major, and ongoing pain in the proverbial. It matters not if you are giving away the secret to eternal youth, if your email isn’t read, then no-one’s buying.
The “almost deleted” moment
Have you ever had that feeling that, whilst you are manically deleting every email in your inbox, the one your finger hovers over to delete is actually a personal email?
It’s instinctive, you recognise something personal in it. You think to yourself: “Lucky! I was just about to delete that.”
Why personalization matters
Email personalization is easy if you have a small list of regular subscribers. If you have to send to a new list of 1000 prospects then it’s a different story. What took you a week can now take an hour.
Why “batch and blast” is dead
Generic “batch-and-blast” emails haven’t been effective for years.
Brands that fail to personalize their comms are being ignored and losing customers to those who do.
Here’s why personalization delivers:
and click-throughs
and revenue growth
retention and loyalty
Pitchkraft makes this easier by helping you segment, personalize, and scale, all without peeing off your email base. With a hyper-personalized outreach platform, you move far beyond one-size-fits-all campaigns & deliver almost magical relevance at scale.
Email personalization: The baseline for engaging
We aren’t wasting time on messages that don’t feel relevant. Personalization is no longer a fancy extra; it’s the baseline for engaging. Consider the numbers:
— Twilio Segment, 2024
— Twilio Segment, 2024
— McKinsey, 2025
— Zembula, 2024
Better email conversions for immediate revenue uplift
Along with personalization, drip email marketing nurtures prospects over time through a planned sequence of targeted emails. Using an email marketing automation tool with deep personalization capabilities turns these interactions into immediate, measurable revenue gains.
— HubSpot, 2023
— Experian, 2024
— McKinsey, 2025
Building loyalty and customer lifetime value
Relevant emails do more than make the sale; they keep customers coming back because they think they’re special (which of course they are 😊).
Each tailored touchpoint (Pitchkraft even summarises the personalized email into a personalized LinkedIn message you can paste into a contact request, InMail, or direct message) engenders trust. Using B2B email marketing tools that focus on deep personalization means higher retention, greater lifetime value, and a healthier list that actually wants to hear from you. Oh, and no GDPR problems and no spam box problems because spam heuristics see unique personalized emails.
Making email personalization happen
Effective campaigns rely on traditional quality B2B data, email engagement techniques, email deliverability through domain authentication, and segmentation. PitchKraft adds the most important factor, personalization, to hugely increase your email campaign deliverability and engagement at the scale you dreamed of.
Clean, accurate contact data is the foundation of effective personalization. We use DataJi.co as our data partner.
78% of marketers rank segmentation as their top tactic for email success (Mailchimp, 2024).
AI-powered tools that create hyper-personalized content at scale. 70% of companies now use AI for some personalized content.
How Pitchkraft can help
Modern ESPs handle some limited dynamic content, but PitchKraft.ai goes way further. While 70% of companies now use AI for some personalized email content, creating each message individually and consistently is painfully time-consuming and often leads to errors or irrelevant content.
Pitchkraft solves this with real-time email personalization, generating perfectly targeted messages the moment they’re needed, something far beyond traditional dynamic content.
Our AI engine turns one brief into ten thousand 1-to-1 emails, each indistinguishable from the others, each slotting the right hook, timing, language and tone for every email recipient. Zero manual grunt work, more relevance, far better results. Exactly what an AI tool for personalized cold emails is supposed to deliver.
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