(a.k.a. landing in the inbox!)
You craft the perfect email. It’s witty and has a perfect subject line, a fantastically personalized pitch, the works, only for it to ghost your prospect’s inbox and languish in spam.
Email deliverability is the make-or-break factor for email marketing success. If your messages don’t land in the inbox, nothing else matters. And guess what? About 1 in 6 emails never reach the inbox. 52% of global email traffic was spam in 2025. That’s the uphill battle your sales emails fight every day. Deliverability determines whether your awesome content gets seen or gets trashed by a filter. It’s not sexy, but it’s crucial to your ROI (because zero inbox placement = zero conversions = missed mortgage payments).
Bottom line: great emails are squandered brilliance if they don’t survive the journey.
Deliverability isn’t random, it’s earned. Sender reputation is your domain’s email ‘credit score’. Senders with a bad rep get sent to the spam folder. Reputation is built on how recipients interact with your emails, if they engage/ignore/delete/complain, if your domain is authenticated, your sending practices, your email content and list quality.
Opens, clicks, replies. Low engagement or high spam complaints send negative signals to Gmail, Outlook, etc., that your emails are a nuisance, persona non grata.
The tech trifecta that proves you are who you claim. Without proper email authentication, mailbox providers treat you like stranger danger.
Blast 10,000 emails at once from a cold IP and you’ll get throttled or blocked. Timing, frequency, and warming up your sending domain are too important to be ignored.
If your email looks like spam or screams ‘FREE MONEY!!!’, then filters will notice. Poor grammar, spammy keywords, too many links or images all can hurt. The exact same email, changed just for names and maybe a tailored first sentence, being sent out to every recipient is clearly not a transactional email. The ISPs are watching. A well-crafted hyper-personalized email doesn’t suffer from these issues.
A clean, engaged list is a goldmine. A bloated list full of dead addresses and disinterested folks will drag you down fast.
Every one of these levers can tip the scales between inbox and spam folder. The good news is that you can control them.
Get in touch
24/7/365 support comes as standard. We know…this is not normal!
support@pitchkraft.ai
Available on Standard & Premium plans
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